Social media strategy · agency
Inside the social strategy of global entertainment brands.
Agency-side experience contributing to social strategy and creative development for entertainment property clients including Disney, Marvel, and NatGeo.
The questions behind the creative
- Does it belong here?
- What’s the hook?
- Why would fans care?
What the work involved
Research, audience and fandom thinking, social content development and creative recommendations contributed within larger collaborative strategy projects.
Three principles that stuck
01 / Platform behavior comes first.
The same idea doesn’t necessarily work the same way across different feeds and communities.
02 / Fandom is a creative resource.
The audience’s existing references, conversations and rituals are often more useful than another branded announcement.
03 / Give people something to do with the content.
The opportunity isn’t just reach. It’s conversation, participation and sharing.